Who is Ric Rodriguez?
Ric Rodriguez is a progressive SEO consultant, public speaker and writer, helping businesses across the world connect with customers – however, wherever and whenever they look. He currently works at Yext, helping brands deliver verified truth to their customers online; here he is the search marketing expert across Europe, as well as a product and technology specialist.
Ric is based in London, but often travels across Europe and the US for his work. Throughout his career, he’s had the opportunity to experience life from many different angles – both in terms of the industries he’s operated in and the types of organisations he has been a part of – and this has helped to shape his approach to search marketing.
Digital marketing – and its impact on the world – is one of Ric’s passions and he sees it as more than a job. He frequent speaks and writes across the industry with credits, on sites such as The Drum, E-consultancy and Search Engine Watch and appearances at events internationally, including BrightonSEO (UK) and WeLoveSEO (FR). He is also a co-author of Mastering In-House SEO, head judge for this year’s UK Digital Growth Awards and is an advisor for seed-stage start ups, such as Pet Pro Supply Co.
What is progressive SEO?
Progressive SEO is a part of search marketing that is often considered non-traditional, focused around learnings from peer-reviewed research, patents and publicly available documents on the inner workings of search engines and from the natural language and information retrieval communities. It is future facing, although its core ideas – putting knowledge at the heart of everything and the role of search marketers transitioning into caretakers for the information found on the web – are already critical to success in the current online landscape.
Biography and background:
Beginning in Summer 2013, his fascination with all things digital started in social media, working with local businesses and learning how to make the most of Facebook’s “Edgerank” algorithm. By mid-2014, he’d secured a role at globally-renowned digital media agency, iCrossing, which was where he learned the basics of SEO and PPC, cutting his teeth on the multi-award-winning L’Oreal account.
Following a short, but insightful period client-side at Yoox Net-A-Porter Group, he joined start-up agency Three Whiskey in May 2016. As full-time employee #4, it was here that he gained exposure to the world of pharmaceuticals, which served as starting lesson in navigating other compliance-led industries, later in his career.
Towards the start of 2017, he was hired into Croud, which at the time was a growing independent digital agency. Here he led the organic search strategy (and over time, more broadly “web marketing”) for global B2B giant Regus, with a remit stretching across over 100 markets and 3000 brick-and-mortar locations.
This was a major turning point in Ric’s career, as within 18 months in the role, he’d been nominated for two individual and three project-focused awards for his work and had doubled traffic from local search and increased overall channel revenue by over 30%.
He’s since been hired as an SEO Director at iProspect, where he led conversations around search marketing for businesses that work with their sister agency Carat, including two worldwide banks and confectionary brands.
Brands worked with:
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